Executive Summary

Table of Contents

Press Release

Figures

Contents

"Internet at Digital TV" : The second edition of this popular report.  Pounds £795, US $1,295.

Interview on the new Internet@Digital.TV edition    

The 340 page report is now also available  in HTML and electronically in Word 97 format.

See what the press says:

"Digital TV operators to win with tech-savvy Euro audience.... TV viewers will increasingly be "Internet trained" and the audience will want to access the Internet from several devices."  (New Media Age)

"Vision Consultancy Group have taken up the gauntlet and produced a hefty tome.  The area we find fascinating is the future of interactive TV.  In principle it does not necessarily involve the Internet; in practice it increasingly looks as if it does.  The report is very good."   (Satellite Insider)

"The consultants believe that the proliferation of new digital channels, combined with access to Internet portals and merchant websites, will provide the opportunity for TV to develop its interactive advertising and direct response business."  (Advanced Television Markets)

"Vision is enthusiastic about the potential for accessing the Internet via the television.. 30 million European Digital TV homes will be accessing the Internet by 2005"  (Inside Digital TV)

The web and HTML versions include around 100 hyperlinks to the web sites we have researched, to provide you with a time saving research tool.  This adds value to the printed report, and is being used by clients on their Intranets. There are fast links to each of the 20 chapters, and all the colour  graphics are included. These look even better on a high resolution screen! All electronic versions include the original 150 plus charts, figures and colour illustrations. sA Word 97 version is available.

No Risk Ordering: just return the report within 7 daysfor a refund, if you don't agree that it is a valuable investment!

Vision's Convergence Report "Internet@digital.TV" is here! The Internet is in over 27 million Euro homes in; so far, digital TV was only in 6 million; this has important strategic implications for broadcasters.  Learn how to build new business opportunities from this new report. Vision's  report has already been subscribed to by leading TV, satellite, set-top box and telco clients internationally in Europe, Japan and North America.

Here is one example:

"Thank you once again for getting your fine piece of work to me so quickly. Your in depth and comprehensive research on TV/PC/Internet convergence will certainly help us to take the right route into the future." (Dr. Conrad Heberling, Marketing Manager, RTL2)

It  is 340 pages long, and packed with value: take a look at the list of 91 figures, 31 Illustrations and 37 screen grabs.   There are even 10 pages in colour, to help you follow the detail of our forecasts. Vision's new report has just been published, to help you evaluate the opportunities from the convergence of these exciting new media developments.

Vision has been working at the leading edge of the television and new media businesses for over 15 years. We have been able to watch, analyse, assess and advise on the impact of new technologies, not least of which has been satellite television. When we first looked at technologies such as Ka-band interactive satellite systems, 4 years ago, the Internet was not even considered in the initial business plans. The market has changed dramatically since then.

Vision, as you might expect, goes into a great deal of detail in this 300 plus page report. For example, we give you the latest figures on reach and unique visitor numbers for the top 25 World Wide Web sites , and the top 150 German web sites with page impressions and visits.  We even provide the audience information for news events such as of the Starr report. We show recent stock maket prices 

Analysis supported by Figures and Forecasts

Our aim is to provide you with analysis of the convergence opportunities and markets, so that this report will be a valuable working document in your planning and business development. Vision's work is always business orientated, and therefore you'll find here information on the key industry suppliers, potential partners, and leading edge technologies that we know you will need.

Some of the new Internet technologies have dramatic implications for television. We examine in detail editorial agents, relationship management and recommendations agents, as well as profiling, personalisation, advertising serving and intelligent caching. These provide powerful tools that can take digital television into the new value added era of content and advertising customisation.

Vision, as usual, gives you conclusions backed by numbers and forecasts. You will get digital TV Global and European penetration figures; you'll see who the leading players are. During our work on this project, we have come across many different and new forecasts. I'm sure that you are as confused as we first were, so we have made efforts to evaluate forecasts and provide you with consensus figures. We examine, comment and summarise for you key findings based on several independent forecasts for digital TV, Internet Penetration, Ecommerce and Advertising.

Opportunities in Internet TV

Of course, we provide you with our views on the potential for accessing the Internet via TV. Overall, I can tell you that Vision is enthusiastic about the potential for accessing the Internet via TV. We feel that the Internet is going to be an important part of everyday life; TV viewers will increasingly be "Internet trained", and we note that forecasts of Internet penetration are consistently higher than those for digital TV Penetration, both in Europe and United States. Increasingly, the audience will access the Internet from several devices, and the television set should certainly be one of them.

2 Way Satellite Interactivity

By 2000, we expect interactivity via the satellite dish to be well developed. Astra is even now making decisions on the production of its satellite interactive terminal for the Ka-band. The implications are clear: 2 way digital satellite interactive services are on the way, providing a return path via the viewer's dish from the new generation of satellites.

But our report is not just about technologies. We look in detail at the potential for Ecommerce, as well as the impact of the new portal sites. We evaluate how these could form the gateway with the electronic programme guide for Internet and interactive services in digital TV.

We also provide many "screen grab" illustrations, so that you can see for yourself what these Internet services look like. To order your copy, just  fax your order on the  order form, or call us on + 44 1438 714882.  Fedex delivery can get it to you tomorrow.