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This new 200+ page convergence report answers the
key questions:
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How can the TV business
make money out of the Internet? |
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How can the Internet
business make money out of TV? |
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How big are the
different sectors of the Internet market? |
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Is anyone really
making money? |
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What are the prospects
for electronic commerce? |
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How do you make
sense of all the market research to date? |
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Which Ecommerce
sectors offer the greatest potential -- computing, travel, music,
books etc? |
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What are the revenues
for Internet and interactive digital TV advertising? |
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How will the set
top box market develop, and will there be a convergence of technical
standards? |
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How will the battle
for the dominance between satellite, cable and terrestrial develop? |
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Why are the new
portal sites offering free services, and are these a cyber gateway
for digital TV? |
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What are the prospects
(and planned trials) for Web TV and its competitors? |
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What are Cybergates
and Cybercommunities, and what significance to they have for digital
TV? |
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Why is profiling,
personalisation and customisation a way to make money? Who provides
these leading edge technologies? |
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How can the EPG
be used as an Internet portal? |
internet@digital.tv
200+ pages and more than 50 graphs, figures
and "screen grabs"
Vision’s new report builds on Internet and digital
TV research previously undertaken by Vision members, as well as our knowledge
gained from working with leading TV, publishing, telco and Internet companies.
The research effort has focused on the strategic business issues of the
Internet, and its convergence with digital TV.
Vision
Vision is an independent consultancy, with objective
views and recommendations. The authors have many years of experience in
providing third party advice to major convergence industry players. The
report has been produced to help plan the profitable development of businesses
in the area of convergence. Vision’s research has included active participation
in leading new media conferences, interviews with key players in the industry,
and experience gained from customised consultancy. Vision has provided
services to over 50 companies throughout the world, based in some 15 different
countries, including Europe, the Far East, Japan, South Africa, the United
States and New Zealand. Vision has recently published 2 popular reports
researching the leading edge of Convergence, namely "Ka-band satellites"
and "The Internet via satellite".
The
International Editorial Team
BARCLAY DUTSON
Barclay Dutson is the President
of the Vision Consultancy Group. Following a career in International Marketing
with Polaroid Corporation, he entered the new media field by undertaking
research on the Sloan Fellowship Programme at the London Business School.
He was then appointed a Strategic Consultant for Channel 4 TV UK, prior
to founding the Vision Group.
Katharina Christina Grimme, Dipl.-oec.,
MBA
Katharina is researching a DPhil
at the Sussex European Institute, University of Sussex, UK. Her doctorate
focuses on European technology policy in the audio-visual sector, including
analyses of digital TV standardisation efforts (the DVB Project), regulation
of new multimedia services, and the introduction of digital television
services.
Who should subscribe to the Report?
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TV broadcasters |
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telcos |
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Internet players |
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manufacturers of set top boxes and networks |
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cable TV companies |
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major advertisers and their agencies |
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software developers |
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electronic retailers |
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regulatory and policy makers |
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financial institutions |
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consultants |
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electronic publishers and |
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satellite operators, service providers and
manufacturers |
Table of Contents
- Executive Summary
Key Findings and Strategic Recommendations. Opportunities in Convergence
for Digital TV and Interactive Services . The Passive "Couch Potato"
or the Interactive "Nerd"?
- Forecasts of Opportunity in Interactivity.
Revenue Streams: Internet Advertising, Subscriptions, Ecommerce,Portals.
Internet Statistics and Demographics. Privacy Regulation.
- The growth of the digital TV market
Current installed base worldwide. Forecast growth of cable, terrestrial,
digital TV. Key consumer drivers for Digital TV Uptake.
- Distribution channels
Satellite, cable and cable modems, terrestrial. The Data Carousel. Players
including DirecPC, News Digital Systems, Fantastic Corporation, Starburst.
Digital Cable. NTL, CWC, the EuroBox, Casema, Deutsche Telekom
- Interactive Programming Services
BIB, Flextech, Carlton, BBC, Beeb.com. The popularity of Sports Sites
- Internet Market Overview
International Growth Trends. Stock Market Valuations. European Internet
Market. Business-to-Business Opportunities
- Opportunities and challenges of convergence
- Digital Satellite Interactive Services
Overview of existing digital services. Canal Plus, Canal Pro, TPS, Echostar
- E-Commerce and On-line shopping
Market Forecasts by sector. Financial Services. Computing. Music. Books
(Amazon.com versus Barnes and Noble versus Bertelsmann. Travel. US Commerce
Department Ecommerce Study results. Games. Agents, Aggregator Sites
and The "Hot Bots".
- The Internet and your Television Set
WebTV Plus, Network Computer, WebSurfer, Microsoft, NetChannel. Datacasting,
Intercast, WaveTop, Wink, GI, WorldGate, Intertainer. PowerTV. Intel
Pentium lls and MPEG-2: forecast development. US Web Sites for WebTV.
Web TV trials with BT, BBC, Deutsche Telekom. France Telecom trials.
Atvef (Advanced TV Enhancement Forum US): Draft Specification and Member
Companies
- Profiling
Engage, Planet Direct, Snap! Business v Consumer (Intranet): Business
TV. Astra-Net.  Personalisation of the Intranet. Privacy Issues. Personalised
Advertising.
- Customisation of Internet Services.
Search Engines. Portal sites. Cookies. Custom Features offered by sites.
Disney. Microsoft’s new Start site. Financial Services. Netscape. AOL.
Yahoo. Excite. Lycos. Inktomi. The development of "Free" Services: Email,
Instant Messaging, Chat, Web Pages and Tools. NewsNow UK. European portal
versions launched. Cybergates and Communities of Interest. GeoCities.
Impact on ISPs. Telephony. "Free" Internet Access.
- Teletext: MHEG5, enhanced Videotext
- Application Programming Interfaces
Sun/Netscape and Microsoft. OpenTV, MediaHighway, PowerTV, Open Cable,
Mindport. Forecast of outcome and convergence
- Electronic Programme Guides
Strategic significance as gateway to multiple services. Navigation role.
EPG User Interface Design. Customisation of the EPG as "portal". Intel
Smart TV, BSkyB, ONDigital, Teletext, BBC, Gemstar, Prevue
- UK Developments
The world’s market test for digital competition. BIB/BSkyB, ONDigital,
Cable’s challenge
- Germany Developments
Europe’s largest Internet market. Top Sites: page impressions. Advertising
and Ecommerce. Subscriber Growth Rates; ISPs. T-Online, Bertelsmann,
Kirch, Premiere
- Internet via satellite
Market size, Ka-band implications for return path. DirecPC, ISP links
market, Astra-Net, Eutelsat. Astra Ka-band plans and illustrations.
- Ka-band satellites: return path by 2002
Services, Players and Markets. Spaceway. Teledesic
- Profiles of key Internet sites and players.
GeoCities, Excite, Lycos, Beeb.com, Flextech, Nagano Olympic Games site,
Amazon.com , Auto-by-Tel, 1-800 Flowers, Internet Auctions, Reel.com/Engage
- Technical Appendices
ATVEF Draft Specification
MHEG5
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