Streaming Media

Table of Contents

Press Release

Streaming Media 2000		 TABLE OF CONTENTS

1. Summary: Streaming Media 11
1.1. Market Size 11
1.2. The Audience 12
1.3. Player Infrastructure 13
1.4. Radio 14
1.5. Music 15
Internet Music 15
Forecasts 16
1.6. Aggregators, Search Engines and Streaming Portals 16
1.7. Economics 17
1.8. New Technologies 17
Content Delivery Networks 18
1.9. Advertising 18
1.10. The Office Opportunity 19
1.11. Other Delivery Technologies 19
1.12. European Streaming Media Forecasts to 2004 21
Office Environment 21
Home environment 22
Total Market Size 22
Forecast Assumptions 24
1.13. Broadband Forecast 2000 25

2. What is Streaming Media? 28
2.1. Streaming Media Basics 28
2.2. Beginning with Streaming Media 29
2.3. A Streaming Media System 31
RealSystem Components 32
2.4. Streaming Software Basics 32

3. The Streaming Media Market 2000 35
3.1. The Streaming Audience: Audio and Video 35
Arbitron/Edison Internet Study IV: January 2000 35
Highlights 35
Key Findings: Webcasting 36
Key Findings: Radio Station Web Sites 37
Key Findings: Interest in New Devices 37
Key Findings: The Buying Power of Streamies 37
Web Audiocast Audiences 40
Web Videocast Audiences 42
3.2. Market Research Summaries 47
3.3. Webcast Streaming Results 49
3.4. Video Streams Served in a Month by Top Sites 99 50
3.5. Unique Visitors to Streaming Sites 99 52
3.6. Stream Served 2000 53
3.7. European Solar Eclipse: 1m + views 57
3.8. Music Video Streams 57

4. Microsoft 59
4.1. Windows Media Player 7 59
Audio and Video Experience 59
All-in-One Integration 60
Ease of Use 60
More Personality 60
Availability 60
Feature Summary 60
New Look and Design 62
Improved Radio Guide 62
Intelligent Updates 62
Plug and Play 63
Built-In Media Guide 64
Record a CD Collection to a PC 64
Personality 68
AMG Enhanced Album Information 71
Appendix 1: Evolution of Windows Media 73
Appendix 2: Windows Media Architectural Overview 74
4.2. Windowsmedia.com 74
4.3. Windows Media Rights Manager 7 79
Secure Distribution of Digital Media 79
Flexible Business Models 79
Scalable Platform 80
How Windows Media Rights Manager Works 80
Playing Packaged Encrypted Files 80
How Secure is the Encrypted Content? 81
The License Acquisition Process 81

5. RealNetworks 83
5.1. Real Entertainment Center 85
5.2. RealPlayer 8 87
5.3. RealJukebox 2 90
Portable devices 93
Installing a device with RealJukebox 93
Using a portable device with RealJukebox 94
Iomega Devices and CD-R drives 94
RealJukebox Skins 96
5.4. RealDownload 4 98
5.5. Business Developments 99
Internet Ratings 99
FastForward Networks 101
BackWeb 103
All Music Guide 103
5.6. Broadband 104
Specialized Satellite Network Service Providers 105
5.7. Real and Microsoft 106
5.8. Digital Rights Management 107
RPK SecureMedia Encryption 107
Authentication Extension for RealServer 7.0 107
5.9. Merinta 108

6. QuickTime 110

7. The Aggregators 113
7.1. Yahoo Broadcast.com 113
Yahoo! Broadcast.com acquisition 114
Broadcast.com3 Months ended March 1999 Results 116
Facilities 117
7.2. Emusic.com 119
7.3. iCast 122
Vorbis 123
7.4. Atom Films 125
7.5. Sightsound.com 127
7.6 Blockbuster/Enron 129
7.7 Canalweb.net France 130

8. Pay Per View/Movies/Events 134
8.1. Real Tori Amos Case History 134
The Results 135
8.2. World Wrestling Federation 135
8.3. Woodstock99 137
8.4. Pay Per View Tests 137
8.5. Adult Sites 138
8.6 House of Blues 140
8.7 Ifilm 141
8.8 Kankaris 143
8.9 MeTV.com 144
8.10 Hitplay.com 145
8.11 Big Brother 146
8.12 Olympics 2000 153
8.13. Victorias Secret 154

9. Webcast Programmers 156
9.1. National Public Radio 156
9.2. BBC 157
9.3. CNBC 159
9.4. NBCi 160
9.5. CNN 161
9.6. MTV Networks 163
Diamond RioPort 165
ImagineRadio 165
9.7. Bloomberg Television 167
9.8. Pseudo Programs, Inc 168
9.9. iNEXTV 171
AEN-TV 172
TV on the Web 172
9.10. Turner Broadcasting System 173
9.11. The Sync 174
9.12. MSNBC.com 176
9.13. DEN 177
9.14. ITN 178
9.15. Centerseat 180
9.16. European sites 181

10. Internet Players 182
10.1. Broadband Services/Portals 182
10.2. Excite@Home/Chello 183
Excite and Chello 185
Chello! 186
10.3. Lycos 188
Sonique 189
10.4. Yahoo! and Yahoo! Mobile 189
Yahoo! Mobile 191
10.5. AOL 192
10.6. AltaVista 194
10.7. Road Runner 196
10.8. Ginger Online/Virgin 197
Virgin Entertainment Group 197
Virginradio.com 197
10.9. MpegTV 199
10.10. Applesoup 200
10.11. Audiohighway 201

11. Radio 203
11.1. Background 203
Server Costs 205
Server Bandwidth 205
Audio Streams 205
11.2. Internet Only Radio Stations 206
Live365.com 206
The Rules 207
Japanese Venture 209
ClickRadio 210
BroadcastMusic.com 212
NetRadio.com 213
RadioWave.com 214
Gogaga.com 215
www.com 215
11.3. Web Radio Formats - 2000 217
11.4. Major Player Investments 218
April 2000 AOL Metrics Update (source: AOL) 221
11.5. GetMedia 221
11.6. Ratings 222
Background and Methodology 223
11.7. Listener Research 227
11.8. Sample Internet only Stations 236
11.9. Internet Radio Devices 237
Kerbango 237
AudioRamp 239
Sonicbox 240
Akoo.com 242

12. Digital Music Distribution 244
12.1. Internet Music Forecasts 244
12.2. Media Player Users 245
MP3 Sites 249
12.4. Online Retail Purchases 250
12.5. Online Audio Forecasts 252
12.6. Student File Swapping 253
Webnoize study 253
Reciprocal Study 254
12.7. Napster 255
Recent Developments 255
Background 256
Features 257
US Colleges 257
Winamp 258
Legal 260
Lawsuit Findings 261
12.8. MP3.com 262
Recent Developments 262
Background 263
Partnerships and Investments 264
Key Metrics 265
Financial Results - 4th Quarter 1999 265
First Quarter 2000 266
Second Quarter 2000 267
Popular Artists 267

13. Networks 268
Overview 268
13.1. Caching 269
13.2. Adero 271
13.3. Akamai 272
13.4. AT&T 275
13.5. Digital Island 277
13.6. Enron 279
13.7. Globix 281
13.8. Inktomi 282
13.9. Kendra Initiative 285
13.10. Madge.web Europe 287
13.11. Mirror Image 287
13.12. servecast.com 289
13.13. T-Mart Germany 289

14. Channel Guides and Search 291
14.1. ChannelSEEK/Yack 291
ChannelSEEK Top 10 sites 292
Yack! 293
14.2. WhatsOnline.com 295
14.3. Snap.com for Higher Speed Users 296
14.4. NBC VideoSeeker 297
14.5. Scour.com 300
Music 302
Acquisition by Michael Opitz 303
ScourRadio 304
14.6. StreamSearch.com 304
14.7. Streambox 305
14.8. Listen.com 307

15. The Economics of Webcasting 309
15.1. Radio Webcasting: a Model 309
Revenue Elements 309
Cost Factors 309
Revenue Model 310
15.2. Broadcast.comÍs radio niche 310
15.3. Technical Streaming Challenges 311
Growth Issues 311
Use of Third Party Datacenters 311
15.4. MTV ImagineRadioÍs Model 312
Summary Imagineradio Model 313
15.5. VisionÍs Summary Radio Model 314
15.6. Large Audience Streaming Costs 315
15.7. Bandwidth Costs 317
Encoding .com 317
Intervu.com 317
UK ISP 317
15.8. Streaming Media Hardware and Software Costs 318
Summary 318
Key Findings 319
Analysis 319
D. Corporate Web Site Media Streaming - 200 Concurrent Internet Users 319
D. Corporate Web Site Media Streaming - 200 Concurrent Internet users 321
15.9. Real Networks Hosting Costs 323

16. Services 324
16.1. Loudeye.com 324
Mediaupgrade.com 324
Business Focus 325
Clients and Partners 325
16.2. Intervu (Akamai) 326
CNN Strategic Alliance 327
Acquisitions 327
Financials 327
1999 Compared to 1998 328
Muze 329
Intervu Presents 330
Vcall Investor Data 330
16.3. STV.com 330
Financials 331
16.4. GroovyGecko.com 331

17. IP Multicasting 332
Comparison of point-to-point unicast and multicast data flow 333
IP Multicast on the Internet 335
ISPs supporting IP Multicast 336

18. Streaming Advertising Trends 338
18.1. Market Size 338
18.2. Creative Trends 340
18.3. Broadband Advertising 343
Enliven (www.enliven.com) 343
18.4. RealNetworks Advertising Insertion 345
18.5. CPMs (costs per thousand) 347
18.6. Ipsos-ASI Research 347
18.7. Digital Ad Insertion 348
18.8. Lightningcast 349

19. Satellites 351
19.1. Satellite Webcasting 351
19.2. iBeam 352
19.3. The Fantastic Corporation 356
19.4. Cidera 358
19.5. DirecPC 360
19.6. Astra "Internet in the Sky" 361
19.7. AlphaStar 364
19.8. Echostar 365
19.9. SkyStream 366
19.10. AOL 367
19.11. PanAmSat 367

20. Mobile Internet 369
20.1. WAP 369
20.2. The Market 370
International Market 370
U.S. Market 371
20.3. Japan 372
Japan: NTT DoCoMo's i-mode Service 372
20.4. Mobile Portals 373
BT Genie 373
Amazon.com 374
AOL 375
Yahoo 376
Excite@Home 377
Ericsson WAP portal 378
OmniSky 378
Stock Smart Stock Tracker 380
20.5. Mobile ISPs 381
20.6. WAP Phones 382
Motorola 382
Nokia 383
Sony 384
20.7. Mobile Computing 384
Palm 384

21. Broadband Forecasts 2005 387
US 388
Europe 390
France Telecom ADSL 390
UK Cable 391
Chello 391
BT openworld 391
Deutsche Telekom 392

22. Digital Rights Management 393
22.1. InterTrust Technologies 395
Commerce Model Example 397
Value Chain 399
Superdistribution 399
22.2. The Madison Project 400
22.3. IBM Digital Rights Management System 401
22.4. AudioSoft 402
22.5. Liquid Audio 402
22.6. a2b music 405
22.7. Preview Systems 407
22.8. Reciprocal 409
22.9. BMG 410
22.10. NTRU Cryptosystems 411
Media Encryption 411
Digital Rights Management 412
Transactional Security 412
22.11. Digital Media On Demand, Inc 413
22.12. MediaDNA 414
22.13. ContentGuard 414

23. Financial Billing Services 416
23.1. Trivnet 416
23.2. Qpass 416
Qpass 417
23.3. Magex 418
23.4. iPIN 419
About the iPIN Service 420
Appendix 423
Quicktime Import file formats 424
Useful Industry Directories and Links 425
VisionConsult Consultancy Division 426
Selected VisionConsult Clients 426